WK.C
Weikang Cui
Phone: (424) 494-9237
Email: weikangdesign@gmail.com
Personal Summary
Work experience
Kunlun Tech Co., Ltd.
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09/2021 - 10/2023
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Senior UI Designer, Design Department
Beijing,China
- Managed a redesign of the StarMaker application that significantly improved user experience and retention, resulting in an 8% increase in singing engagement interactions and a 15% reduction in task completion time.
- Orchestrate the establishment and output of design systems to enhance team alignment and collaborative efficiency, eliminating redundant elements and reducing the installation package size by 71.4MB compared to the previous version.
- Managed and mentored a design team, fostering professional growth and collaboration.
- Optimize team workflow and improve collaboration efficiency.
- 08/2019 - 06/2021
- Design Manager, Design Department
Beijing,China
- Directed the UI design for various apps, such as Utopia, Fun Games, and administrative backends, enhancing user experience and propelling product success through user-friendly interfaces and seamless interactions.
- Built and managed design system, improving team efficiency and consistency.
- Held design review meetings and offered practical feedback to promote design enhancements.
- Provided high-quality design assets to the operations team for brand cohesion and raised company-wide visual communication standards.
Xpeng Inc.
- 06/2018 - 05/2019
- Senior UI Designer, Motor&Internet Center
Beijing,China
- Led the optimization of the Xpeng app's community section and integrated a new e-commerce feature, resulting in an enhanced user experience and a notable uptick in user metrics, including a 12.6% growth in total users, a 8.2% increase in daily active users, and a 15.5% boost in monthly active users.
- Mentored department designers to improve team design capabilities and output quality.
Autohome Inc.
- 06/2015 - 06/2018
- Senior Visual Designer, New Car E-commerce
Beijing,China
- Managed the creation and debut of the visual style for prominent events, effectively boosting brand visibility.
- Redesigned Car Mall merchant backend UI, enhancing user experience and operational efficiency.
- Designed and launched the "Car Factory" game, significantly increasing the Car Mall's conversion rate and user retention rate.
- Led the planning and design of Smart Car Selection App - MOA, reducing company customer service workload and improving user car selection efficiency.
Qunar Inc.
- 05/2014 - 06/2015
- Visual Designer, Marketing Department
Beijing,China
- Produced campaign materials and set advertising design standards to increase brand awareness.
- Designed UI for major online events and mini-games, achieving high user engagement.
- Spearheaded UI redesign for homepage and sales backstage, elevating user experience and operational efficiency for the team
- Shared design expertise, boosting team's overall design capabilities.
Other Work Experience
Cockatoo & Friends Co., Ltd.
- 03/2016 - Present
- Designer principal
Beijing,China
- Established the design language for the largest drone club in North China, enhancing brand image and expanding influence.
- Designed systematic VI, logo, T-shirts, related product packaging, etc.
- Participated in analyzing project strategies (development, promotion, expansion). Worked closely with colleagues to align design with business goals for cohesive branding and products.
Education
Tianjin University of Technology
- 09/2010 - 07/2014
Certificates
Google UX designer certificate | Google coursera
Jul 2024
Adobe Certified Associate in Graphic Design | Adobe
May 2011
Japanese-Language Proficiency N1
Jan 2013
Language
Skills
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Prototyping
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User Research
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Design Thinking
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Interaction Design
- Information Architecture
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Wireframing
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Responsive Design
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Agile Methodology
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Cargosite
- Design Systems
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Mobile Design
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Usability Testing
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Figma
- Sketch app|
- Webflow